Does Strava Make Money

Strava generates revenue through various channels, including premium subscriptions, partnerships, and data licensing. The Strava Premium subscription offers features such as live tracking, route planning, and advanced analytics, providing additional functionality to users and generating a recurring revenue stream. Strava also establishes partnerships with brands and organizations, integrating their products or services into the platform and sharing data to enhance the user experience. Additionally, Strava licenses its data to third parties for analytical purposes, allowing companies to leverage insights into user behavior, fitness trends, and geographic data for research and product development.

Strava’s Revenue Streams

Strava, a popular fitness tracking app, generates revenue through various streams, including:

  • Subscription Fees: Strava offers a premium subscription tier, Strava Summit, which grants users access to exclusive features and data insights.
  • Partnerships and Advertising: Strava collaborates with brands and businesses to promote their products and services through in-app advertising and sponsored content.
  • Data Licensing: Strava sells anonymized data to researchers and businesses for analysis and insights into fitness trends and behavior.
  • Merchandise Sales: Strava sells branded merchandise, such as apparel, accessories, and training equipment.
  • Events and Challenges: Strava organizes and hosts virtual and in-person events and challenges, which generate revenue from registration fees and sponsorships.
Revenue Stream Description
Subscription Fees Premium subscription tier grants access to exclusive features and insights.
Partnerships and Advertising In-app advertising and sponsored content collaborations with brands.
Data Licensing Sale of anonymized data for analysis and insights.
Merchandise Sales Branded merchandise sales, such as apparel and accessories.
Events and Challenges Revenue from registration fees and sponsorships for organized events.

Strava’s Revenue Stream

Strava, the popular fitness-tracking app, generates revenue primarily through two main channels:


  • Strava offers targeted advertising to its large user base.
  • Ads are displayed on the app’s home screen, activity feed, and other sections.
  • Strava’s advertising partners include brands such as Nike, Adidas, and Garmin.


  • Strava has partnered with various organizations and businesses to offer exclusive content and services.
  • For example, Strava has partnered with cycling brands like Specialized and Cannondale to provide training plans and exclusive gear.
  • The company also collaborates with nutrition companies and fitness studios to offer discounts and promotions to its users.

Additional Revenue Sources

In addition to advertising and partnerships, Strava may also generate revenue through other channels, such as:

Revenue Source Description
Premium Subscriptions Strava offers a paid subscription tier called Strava Summit, which provides additional features and benefits.
Data Licensing Strava may license its anonymized user data to third parties for research and analytics purposes.
Merchandise Sales Strava sells branded merchandise, such as clothing and accessories, to its users.

Subscription Services

Strava’s primary source of revenue is its subscription services, which offer premium features and benefits to paying members.

  • Strava Summit: This subscription tier provides access to advanced analytics, training plans, heatmaps, and other features designed for serious athletes and cyclists.
  • Strava Metro: Aimed at businesses and organizations, Strava Metro offers insights into traffic patterns, commuting behavior, and other data related to cycling and transportation infrastructure.

Subscribers can choose from monthly or annual subscription plans, with varying pricing based on the selected tier and region.

Data Licensing

Strava has partnered with several companies to provide data licensing. This data is used to improve the accuracy of the company’s navigation and mapping features. Strava also sells data to other companies for use in their own products and services.

Data licensing is a significant source of revenue for Strava. In 2021, the company reported that data licensing revenue accounted for 12% of total revenue.

Benefits of Data Licensing for Strava

  • Additional revenue stream
  • Improved accuracy of navigation and mapping features
  • Access to additional data sources
  • Increased brand awareness

And that’s a wrap! We hope you enjoyed this deep dive into the world of Strava. Remember, whether you’re a free user or a premium subscriber, you’re a part of a global community of athletes. Keep on crushing it, folks! Thanks for reading, and we’ll catch you later for more fitness adventures. In the meantime, stay active and keep pushing yourself to new heights!