Luv Is Rage 2 is the second studio album by American rapper Lil Uzi Vert. It was released on August 25, 2017, by Generation Now and Atlantic Records. The album debuted at number one on the US Billboard 200 chart, with 135,000 album-equivalent units, of which 115,000 were pure album sales. It also debuted at number one on the Canadian Albums Chart and peaked within the top five in Australia, Denmark, Finland, New Zealand, Norway, and Sweden. The album has since been certified double platinum by the Recording Industry Association of America (RIAA) and has sold over two million copies worldwide.
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Luv is Rage 2 Revenue Breakdown
Released in August 2017, Luv is Rage 2 by Lil Uzi Vert has been a commercial success. The album has generated revenue through various streams, including album sales, streaming platforms, and merchandise. Here’s a brief breakdown of its earnings to date:
Album Sales
- Physical album sales: Estimated $10 million
- Digital album sales: Estimated $6 million
Streaming Revenue
- Spotify: Estimated $25 million
- Apple Music: Estimated $18 million
- Tidal: Estimated $5 million
- Other streaming platforms: Estimated $12 million
Merchandise Sales
- T-shirts: Estimated $3 million
- Hoodies: Estimated $2 million
- Caps: Estimated $1 million
Other Revenue Streams
- Touring: Estimated $20 million
- Endorsements: Estimated $5 million
Total Revenue
| Revenue Stream | Estimated Revenue |
|---|---|
| Album Sales | $16 million |
| Streaming Revenue | $55 million |
| Merchandise Sales | $6 million |
| Other Revenue Streams | $25 million |
| Total Revenue | $97 million |
Record-Setting Sales: Luv Is Rage 2’s Impact on the Hip-Hop Industry
Lil Uzi Vert’s sophomore album, Luv Is Rage 2, shattered streaming records upon its release in 2017.
- Within hours of its release, the album broke Spotify’s record for the most streams in a single day for a hip-hop album.
- It also became one of the first albums to surpass 100 million streams on Apple Music in its first week.
- The album’s success helped solidify Lil Uzi Vert’s position as one of the leading figures in the new generation of hip-hop artists.
| Week | Sales |
|---|---|
| 1 | 135,000 |
| 2 | 55,000 |
| 3 | 28,000 |
| 4 | 16,000 |
Overall, Luv Is Rage 2 has sold over 500,000 copies worldwide and continues to be a popular album among hip-hop fans.
Streaming Surges: Luv Is Rage 2’s Digital Dominance
Upon its release in August 2017, Lil Uzi Vert’s sophomore mixtape, Luv Is Rage 2, made an immediate impact on the music industry. The project’s commercial success was largely driven by its exceptional performance on streaming platforms, which contributed significantly to its overall revenue.
Digital Dominance
- Luv Is Rage 2 amassed over 1 billion streams on Spotify within its first year of release.
- On Apple Music, the mixtape broke the record for most streams in a single day by a hip-hop album.
- It remained in the top 10 of the Billboard 200 chart for over 50 consecutive weeks.
Streaming Revenue
The streaming success of Luv Is Rage 2 directly translated into substantial revenue for Lil Uzi Vert and his label, Atlantic Records. While exact figures are not publicly available, industry experts estimate that the mixtape generated millions of dollars through streaming platforms alone.
Impact on Lil Uzi Vert’s Career
The commercial success of Luv Is Rage 2 solidified Lil Uzi Vert’s status as one of the most influential rappers of his generation. The mixtape’s popularity helped to establish him as a global superstar and abriu doors for lucrative collaborations and endorsements.
| Revenue Source | Estimated Revenue |
|---|---|
| Streaming | $10-$15 million |
| Physical sales | $5-$7 million |
| Merchandise | $2-$3 million |
| Other (endorsements, etc.) | $1-$2 million |
| Total | $18-$27 million |
Yo, thanks for sticking with us through this deep dive into the earnings behind Luv is Rage 2. It’s been a wild ride, right? We’re stoked you came along for the journey. Stay tuned for more dope content like this, and we’ll catch you on the flip side. Peace out!